Grayson Food Brokers are the Sales Force of  carefully selected Food Manufacturers.

The combined range of products ideally complement each other and provide solutions for End Users and Distributors throughout Australia.

Our team of vastly experienced sales professionals cover all states of Australia with particular strength and focus in Victoria, South Australia, Northern Territory and Tasmania. We service over 500 Foodservice Distributors and have over 5,000 active end users.

GFB has developed what we believe to be the country’s most sophisticated Foodservice end user CRM. This CRM incorporates monthly end user client reports, forward call planning, direct mail & email, and specific group target marketing.

GFB has built solid business relationships since 1985 with all major Foodservice operators throughout  Australia.

Why Us

Grayson Food Brokers (GFB) are driven to provide all stakeholders (Manufacturers, Distributors and End Users) with the most professional, structured and accountable Sales Representation in the foodservice industry.

GFB core values are:

  • Honesty 
  • Discipline 
  • Reliability

The key drivers of our business are:

* High Ethical Standards                                   * Information and Data collection

* Fiscal Responsibility                                        * Strong Customer Relationships

* Timely Response & Communication            * Monthly Reporting Structures

* Continuous Improvement Processes           * Delivering Agreed Objectives

* Distributor and End User Sales                     * Trade Shows

Ethics & Philosophy

Our values reflect all that’s best about Grayson Food Brokers. We express a code of behaviour that guides everything we do & together they embody the spirit of GFB. We believe that we have a responsibility in achieving budgets and building sustainable sales growth.

Culture

Our culture embodies many elements, it’s about always looking for new ways to grow sales. It’s about building relationships, where we treat everyone with honesty, and respect. It’s about growth, both personal & professional. But more importantly, its about faith – that if we do something right, then in the long run we will succeed together & build something great we can all be proud of.

Clear direction

Upfront, we ask our manufacturers what success looks like, and then we’re going to work backwards from there. Throughout our relationship, we make sure that there is a clear and mutual understanding of the goalposts.

Confidentiality

We don’t openly talk about your business at the train station or at lunch. You never know who’s listening.

At the heart of it

We’re not transport managers, senior directors, marketing coordinators or warehouse experts. At the heart of it, we’re salespeople and problem solvers, we just happen to do those other things on the side to make things happen.

Why we do it

We’ve been lucky enough to represent some amazing clients and product ranges, and we love every last one of them. We figured it would be helpful if we laid this all out at the get-go to make sure our relationship with you is equally as awesome.

Contact Us

 

Tony Grayson – Director

Tony Feb 22

Tony began as a cash van salesperson in 1985, his experience encompasses all levels of Foodservice sales including Key Accounts, State and National Management Roles. Tony remains the backbone of GFB and is ’hands on’ in every part of the business, including National Account Management & Negotiation.

tony@graysonfoodbrokers.com.au             0405 102 539

 

Sue Grayson – Financial Controller

sueSue has vast experience of senior management and marketing roles and spends each Wednesday in the office overseeing all financial & HR functions for GFB.

sue@graysonfoodbrokers.com.au

 
Gary Hoy – Sales Manager

 

Gary June 16

Gary joined GFB in 2014 and has been a driving force in our success. In February 2023 Gary faced a significant health issue requiring ongoing treatment, and of course his focus to “get well”. As an integral part of the GFB fabric, we continue to support him as his battle continues and he returns to work in a limited capacity. Gary’s experience and guidance continues to be a valuable asset to our clients, customers, and the GFB business, especially as a coach and mentor to “the boys”.  

manager@graysonfoodbrokers.com.au            0417 422 620

 

Lisa O’Connor – Area Manager Victoria

Lisa June 16

Lisa joined GFB in 2010; she has a strong “food” background as a highly qualified Chef. Lisa’s passion and demeanor makes her a real hit in the Western and Northern Suburbs of Melbourne where she services all Distributors and Major End Users.

westernsales@graysonfoodbrokers.com.au             0488 047 239

 

Pauline Sweeney – State Manager South Australia and Northern Territory

Pauline photo Dec 09

Pauline joined us in 2009, located in the heart of Adelaide Pauline services all Distributors and Major End Users throughout South Australia and Northern Territory.

sastatemanager@graysonfoodbrokers.com.au             0429 573 931

 

Dylan Grayson – Sales Executive 

dylan-business-card-pic-aug-22-1

Dylan forged a successful career with Jayco Caravans head office, servicing the Jayco National Dealer Network. In 2022 Dylan transitioned into the family Foodservice Sales Brokerage business. Dylan’s role encompasses servicing the Major End Users and Distributor networks throughout Victoria and NSW. This will foreshadow his move to relocate to Sydney in early 2024 to further drive the growth of the GFB core brands in NSW.

dylan@graysonfoodbrokers.com.au             0457 185 091

 

Kyle Grayson – Sales Executive

Kyle business card photoKyle followed his older brother into the family business in 2023. Kyle is learning the business from the ground up, driving the end user sales and selected Distributors across Melbourne Metro and Regional Victoria.

kyle@graysonfoodbrokers.com.au             0401 037 319

 
 
Richard Baker (Foodchoice PTY LTD) – QLD State Sub Broker Manager

Richard Photo

Richard has a large breadth of experience in Sales and Account Management in the Foodservice, FMCG areas as well as Senior Business Management skills and experience. 

The Foodchoice team has over 40 years combined experience in the Foodservice environment. We take a professional approach to partnering with our clients and customers to create value and growth which is unmatched in the Queensland marketplace.

richard@foodchoice.net.au            0404 072 005

 
 Sandy Bryant – Accounts

 

Sandy July 11

Sandy is responsible for the financial functions of GFB.